Author Archives: admin

The evidence is in: From market access to patient centricity, drug developers that conquer these key areas will be best poised for product delivery and commercial success. Here’s how to do so. The use of real-world evidence (RWE) in pharmaceutical approval, market access and post-marketing is continuing to evolve — particularly as the U.S. Food…

In today’s rapidly evolving healthcare landscape, medical affairs teams play a critical role in ensuring the safe and effective development, launch, and lifecycle management of medicines and devices. Much like an eagle soaring high above, medical affairs professionals must maintain a broad, strategic view while also being able to zoom in on critical details that…

In the highly competitive and evolving landscape of novel treatments within any therapeutic area, staying ahead is not just about innovation in drug development, but also about effectively communicating these innovations to the scientific and medical communities. Publication benchmarking plays a critical role in this communication strategy. It involves comparing the volume, quality, and impact…